The largest media company in the Slate Valley/Lakes Region forges a new identity


Granville, NY, May 3, 2020

Manchester Newspapers, the publisher of community newspapers in Washington County, New York and Rutland County, Vermont, announced today it will be known as Manchester Media, effectively immediately.

Manchester’s publications include The Whitehall Times, The Granville Sentinel, The North Country Free Press and Lakes Region Free Press, as well as  In addition, the company produces more than 40 specialty publications—including the Washington County Senior Times, community guides, fair guides, seasonal guides and business directories, serving a variety of vertical markets and readership.

“Manchester Media reflects the diversified offerings of our company.  While we produce and print top quality community newspapers that reach more than 100,000 readers each week, we are rapidly evolving into a multi-platform media company,” said Manchester Media President/Publisher Mark Vinciguerra. “Our websites and social media posts attract tens of thousands of monthly readers. In addition, we are now able to offer more and varied solutions to our thousands of advertisers who use our products to reach their audiences as well.”

Manchester Media recently introduced new readership initiatives including live Facebook streams for news reporting, revisions to the existing website to drop the paywall that once existed and modified the design of the site to include more stories being featured on the site.  A new provider for the e-edition – a replica PDF of the newspaper – will have an imminent rollout as well.   The company is currently constructing a studio in its Granville headquarters to allow video and audio broadcasts in the near future.

For advertisers, Manchester has introduced cutting edge programs such as “Protect Local USA,” which allows local advertisers to take advantage of a suite of digital marketing tactics on a FOREVER FREE basis.

Other programs underway include “Local Eats and Essentials”, which allows local restaurants to both market themselves via both Manchester Media and other digital methods and conduct e-commerce all with no upfront costs on a historic revenue sharing model.  Advertisers will soon be able to take advantage of advertising positions available on the newly-revamped Manchester website as well.

“Newsprint publications were the bread and butter of Manchester Newspapers for more than 130 years,” said Manchester Media editor Matt Saari. “That isn’t changing; these publications locals know – and hopefully love – will continue to be a mainstay of our offerings. The only aspect changing is our name, to better reflect the variety of news media we will be offering.

These digital offerings, Saari said, will adhere to the same journalistic standards of professionalism, quality and integrity as the print media did for a century prior.

Please contact Mark Vinciguerra, [email protected] or call 518-859-6353, for more information.