New regional website launched

FOR IMMEDIATE RELEASE

Oct. 6, 2020, Granville, New York – NYVTmedia.com, a lifestyle website created for the lakes and mountains regions of Washington County, New York, and Rutland County, Vermont, was launched today.

NYVT’s content is a mix of local news, sports, lifestyle features and more in a multimedia format. The area’s stories will be presented in a variety of ways, including video, newscasts, podcasts, photo galleries and polls in addition to more traditional article formats.

The site – months in the making – was developed to be viewed in a variety of screen types across desktop, mobile and tablet devices, as well as accessed via email newsletters, social media, podcast platforms and video players.

It will feature content from area publications such as The Whitehall Times, the Granville Sentinel, the North Country FreePress and Lakes Region FreePress, as well as more than 40 specialty publications – including the Washington County Senior Times, community guides, fair guides, seasonal guides and business directories, all serving a variety of vertical markets and readership.

NYVTmedia.com also will be a platform for local and regional advertisers to reach audiences expected to top 35,000 unique visitors monthly, consuming 100,000 or more pages. Advertisers will be able to tell their stories through native advertising that NYVTmedia.com will help create, as well as via video, social media posts, sponsorships, contests, the use of influencers and more traditional online advertising vehicles. E-commerce will be available as well for those companies that wish to sell directly to consumers through the site’s ability to highly target its audience to match the advertiser’s desired consumer profile.

Please contact Mark Vinciguerra at 518-859-6353 or call 518-642-1234 for more information.


The largest media company in the Slate Valley/Lakes Region forges a new identity

FOR IMMEDIATE RELEASE

May 3, 2020, Granville, New York – Manchester Newspapers, the publisher of community newspapers in Washington County, New York and Rutland County, Vermont, announced today it will be known as Manchester Media, effectively immediately.

Manchester’s publications include The Whitehall Times, The Granville Sentinel, The North Country Free Press and Lakes Region Free Press, as well as Manchesternewspapers.com.  In addition, the company produces more than 40 specialty publications—including the Washington County Senior Times, community guides, fair guides, seasonal guides and business directories, serving a variety of vertical markets and readership.

“Manchester Media reflects the diversified offerings of our company.  While we produce and print top quality community newspapers that reach more than 100,000 readers each week, we are rapidly evolving into a multi-platform media company,” said Manchester Media President/Publisher Mark Vinciguerra. “Our websites and social media posts attract tens of thousands of monthly readers. In addition, we are now able to offer more and varied solutions to our thousands of advertisers who use our products to reach their audiences as well.”

Manchester Media recently introduced new readership initiatives including live Facebook streams for news reporting, revisions to the existing website to drop the paywall that once existed and modified the design of the site to include more stories being featured on the site.  A new provider for the e-edition – a replica PDF of the newspaper – will have an imminent rollout as well.   The company is currently constructing a studio in its Granville headquarters to allow video and audio broadcasts in the near future.

For advertisers, Manchester has introduced cutting edge programs such as “Protect Local USA,” which allows local advertisers to take advantage of a suite of digital marketing tactics on a FOREVER FREE basis.

Other programs underway include “Local Eats and Essentials”, which allows local restaurants to both market themselves via both Manchester Media and other digital methods and conduct e-commerce all with no upfront costs on a historic revenue sharing model.  Advertisers will soon be able to take advantage of advertising positions available on the newly-revamped Manchester website as well.

“Newsprint publications were the bread and butter of Manchester Newspapers for more than 130 years,” said Manchester Media editor Matt Saari. “That isn’t changing; these publications locals know – and hopefully love – will continue to be a mainstay of our offerings. The only aspect changing is our name, to better reflect the variety of news media we will be offering.

These digital offerings, Saari said, will adhere to the same journalistic standards of professionalism, quality and integrity as the print media did for a century prior.

Please contact Mark Vinciguerra, [email protected] or call 518-859-6353, for more information.