The Salem Area Chamber of Commerce announced the much-anticipated Salem Annual Christmas Parade, a beloved tradition in the community, set to take place on Saturday, Nov. 25, at 1 p.m., along Main Street in Salem.

Themed “Christmas in Toyland,” this year’s parade promises to enchant attendees with a magical procession of floats, performances and festively adorned vehicles. The event promises to be a celebration for all ages, showcasing the creativity and holiday spirit of the Salem community.

This year’s grand marshall has been announced as Ethan Hickland, an outstanding senior class member at Salem Central School. In his sophomore year, Ethan was chosen to represent Salem at the Hugh O’Brien Youth Leadership seminar, celebrated for his leadership potential and for his contributions to the school and community. Last year, he was also recognized for his academic excellence in science and math by being awarded both the RPI Medal and the RIT Science and Math Award. As a member of the National Honor Society and a Scholar Athlete in soccer, basketball and track, Hickland is a positive contributor to many school and extracurricular groups. He’s also a member of band, chorus, Mock Trial, Math Team, and Salem’s FFA.

Prior to the parade, families and participants can embark on an Elf on the Shelf Scavenger Hunt at select local businesses, adding an extra layer of excitement to the day’s festivities. Following the parade, children and families will have the chance to meet Santa and Mrs. Claus at the gazebo, spreading joy and holiday cheer.

The Salem Area Chamber of Commerce invites members of the community to join in the festivities by participating in the parade. Whether with a beautifully decorated float, a captivating performance or a festively adorned vehicle, all contributions are welcome and encouraged. Parade entry is free, and interested parties are encouraged to submit their participation forms as soon as possible, and no later than Nov. 19.

For registration forms and further details about the parade, please visit the Salem Area Chamber of Commerce website at https://salemnychamber.com or contact [email protected].

The Salem Area Chamber of Commerce is dedicated to fostering a vibrant and thriving business community in Salem, and events like the Annual Christmas Parade serve as a testament to the unity and holiday spirit that define this wonderful town.

Join in for a day of merriment, as the community comes together to celebrate the magic of Christmas in Toyland.